It’s been said that the hardest sales job is recruiting - because your product can change its mind. It’s true and it’s a good reminder that recruiting is selling. If you want to recruit the top performers, here are four important things to get right: 1. Marketing. The key to great marketing is to know your audience and speak to what matters to them. Audience is just as important in recruiting. Job descriptions that first answer “why work here?&rdq... Read More